Vision to Values: Marketing That Balances Profit and Purpose

Friday, October 24th, 2025, 10:45am-4:00pm | NYU Stern School of Business, Kaufman Management Center Room 5-50

Join GMA for our 25th Annual Marketing Conference! Vision to Values: Marketing That Balances Profit and Purpose features Andrea Gilman, CMO of Zelle and Paze as our Keynote Speaker. There will be a delicious catered lunch, great panelists, and a networking happy hour to follow. You won't want to miss it!

Registration

Purchase your ticket via CampusGroups here.

Students, alumni, and community members are welcome!

Schedule

11 AM - 12 PM: Keynote with Q&A

  • Andrea Gilman (Chief Marketing Officer, Early Warning/Zelle and Paze)

  • Moderator: Sonia Marciano (Clinical Professor at NYU Stern)

12:10 PM - 1 PM: Marketing, Numbers and How It All Ties Together

  • Caroline Baron (Vice President, Strategy, Marketing & Operations, Castle Connolly)

  • Ben Sperling (Brand Manager, Mars)

  • Kellie Matzen (Vice President, Brand & Platform Partnerships, Influencer)

  • Martin Larson (Director, Media Measurement and Campaign Optimization, Pfizer)

  • Moderator: Haran Segram (Assistant Professor at NYU Stern)

1 PM - 2 PM: Networking Lunch

2:10 PM - 3 PM: Balancing Purpose and the Bottom Line

  • Asha Shivaji (CEO & Co-Founder, SeeMe Index)

  • Carrie Salmon (Brand Lead, Haleon)

  • Chris Henry (Sustainability Communications, Nespresso)

  • Elizabeth John (Sustainability and Social Impact, Unilever)

  • Moderator: Raphael Carty (Associate Professor at NYU Stern)

3:10 PM - 4 PM: Creativity vs. Algorithm

  • Kiko Restrepo (Senior Director, Client Partnerships, Warner Bros Discovery)

  • Stephen Cunningham (Director, Small Business Marketing, American Express)

  • Jillian Karande (Director, Brand Strategy, Vox Media)

  • Moderator: Kim Lewis-Collins (Executive Director, Careers at NYU Stern)

4 PM: Networking Happy Hour on first floor (KMC 1-100)

Please reach out to gma@stern.nyu.edu with any questions.

Past Conferences