Why Marketing at Stern?

At Stern, you will study in the business capital of the world with the marketing community’s most important leaders. The marketing department at NYU Stern consists of nearly 50 full-time, clinical and adjunct professors with expertise in consumer behavior, market research, advertising, pricing, new product development, brand planning, trademark, high-tech marketing, international marketing, and marketing in interactive environments. As a result there are a myriad of classes to choose from should you decide to pursue marketing at Stern.

There are four specializations within Marketing at Stern:

  • Marketing

  • Digital Marketing

  • Luxury Marketing

  • Product Management

Courses in Marketing include, but are not limited to:

  • Brand Strategy

  • Advanced Marketing Planning & Strategy

  • Digital Marketing

  • Innovation & Design

  • Luxury Marketing

  • Consumer Behavior

  • Consulting Lab: Branding & Innovation

  • New Product Development

  • Global Marketing Strategy

  • Research for Customer Insights

  • Data Driven Decision Making

To see additional representative courses and course descriptions, click here.